Louvre Abu Dhabi has introduced its first-ever program dedicated to building creative brand partnerships with UAE-based Small and Medium Enterprises (SMEs). This initiative spotlights the museum’s distinctive architectural and cultural legacy while nurturing innovation and supporting sustainable growth across the UAE.

Inspired by the Museum’s Architecture

For its inaugural edition, the program calls on local businesses to draw inspiration from the museum’s striking design and cultural richness. Selected SMEs will collaborate with Louvre Abu Dhabi to develop an exclusive range of high-quality products that reflect the museum’s spirit and appeal to local and global audiences.

Opportunities for Local Businesses

Participating SMEs have gained a unique platform to showcase their craftsmanship by creating museum-branded products. These items will be available at Louvre Abu Dhabi boutiques and SME ​​stores, increasing visibility and opening new market opportunities. The museum, in turn, develops a premium selection of locally produced products, fostering mutually beneficial relationships that strengthen the local economy and support small businesses.

Programme Timeline

• February 2025: Proposal submissions open
• March 2025: Committee review and selection
• April 2025: The product development phase begins
• A Vision for Cultural and Economic Impact

Lamya Rashid Al Nuaimi, Director of Development, Marketing, and Communications at Louvre Abu Dhabi, emphasized that the program is more than just a collaboration: it’s an effort to connect local creativity and craftsmanship with a global audience, celebrating both the museum’s architectural marvel and the entrepreneurial spirit of the UAE.

By championing UAE heritage and providing a stage for local talent, the initiative demonstrates Louvre Abu Dhabi’s international commitment to its community and the region’s artistry and innovation.